Spanish label Desigual gave away free clothes to the first one hundred semi-clad shoppers to enter its store in Berlin as part of its summer promotion. According to a store employee, police had to ask the shop on Berlin's busy Kurfuerstendamm boulevard to open its doors 30 minutes early after several hundred shoppers began queueing outside in their underwear. A spokesperson said similar promotions were planned for stores in New York, Stockholm, London, Prague and Madrid. Source: Daily Telegraph [UK] (June 16th, 2011)