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High Tech Computer Sales Jargon
- NEW - Different color from previous design
- ALL NEW - Parts not interchangable with previous design
- EXCLUSIVE - Imported product
- UNMATCHED - Almost as good as the competition
- DESIGNED SIMPLICITY - Manufacturer's cost cut to the bone
- FOOLPROOF OPERATION - No provision for adjustments
- ADVANCED DESIGN - The advertising agency doesn't
understand it
- IT'S HERE AT LAST! - Rush job; Nobody knew it was coming
- FIELD-TESTED - Manufacturer lacks test equipment
- HIGH ACCURACY - Unit on which all parts fit
- DIRECT SALES ONLY - Factory had big argument with distributor
- YEARS OF DEVELOPMENT - We finally got one that works
- REVOLUTIONARY - It's different from our competitiors
- BREAKTHROUGH - We finally figured out a way to sell it
- FUTURISTIC - No other reason why it looks the way it does
- DISTINCTIVE - A different shape and color than the others
- MAINTENANCE-FREE - Impossible to fix
- RE-DESIGNED - Previous faults corrected, we hope...
- HAND-CRAFTED - Assembly machines operated without gloves on
- PERFORMANCE PROVEN - Will operate through the warranty period
- MEETS ALL STANDARDS - Ours, not yours
- ALL SOLID-STATE - Heavy as Hell!
- BROADCAST QUALITY - Gives a picture and produces noise
- HIGH RELIABILITY - We made it work long enough to ship it
- SMPTE BUS COMPATABILE - When completed, will be shipped
by Greyhound
- NEW GENERATION - Old design failed, maybe this one will work
- MIL-SPEC COMPONENTS - We got a good deal at a government
auction
- CUSTOMER SERVICE ACROSS THE COUNTRY - You can return it
from most airports
- UNPRECEDENTED PERFORMANCE - Nothing we ever had before
worked THIS way
- BUILT TO PRECISION TOLERANCES - We finally got it to fit
together
- SATISFACTION GUARANTEED - Manufacturer's, upon cashing
your check
- MICROPROCESSOR CONTROLLED - Does things we can't explain
- LATEST AER0SPACE TECHNOLOGY - One of our techs was laid off
by Boeing
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